#1 SEO Agency in Melbourne
for Sustainable Business Growth

GEO refers to geotargeting or geographic optimisation. It’s about making sure your business shows up in search results for people in the specific areas you service. This involves optimising your Google Business Profile, using location-based keywords, and building local citations so search engines and AI tools know exactly where you are and who you serve. GEO is essential for attracting high-intent local customers who are ready to visit or contact your business.

Answer Engine Optimisation (AEO) is about making sure your business shows up when using AI tools, voice assistants, or Google’s AI-powered search to ask questions. Instead of just ranking on a list of links, AEO focuses on getting your content chosen as the answer to a question or as a trusted source that these tools cite or reference.

AEO is becoming just as important as traditional SEO because it positions your brand where customers are increasingly looking for answers.

AI Optimisation (AIO) is all about tailoring your online content and strategy so that artificial intelligence tools, like ChatGPT, can easily find, understand, and recommend your business.

AIO ensures your content is structured, trustworthy, and authoritative enough to be cited by these systems. This often includes creating clear, well-structured content, building strong authority signals, and optimising for both traditional search engines and AI answer engines.

Search Experience Optimisation (SXO) focuses not only on helping your website rank in search results, but also on delivering the best possible experience once visitors land on your site. While traditional SEO gets people to your website, SXO ensures they stay, engage, and convert. This means combining SEO with user experience (UX) and conversion rate optimisation (CRO). SXO is all about turning search visibility into real results.

It is possible to implement a short-term SEO strategy, but any gains made will likely be short-lived. Great SEO is generally a long-term process. Building backlinks, implementing a content strategy and refining the strategy will take time.
For the best results, you also need to monitor performance and make adjustments in response to changing business conditions or strategic goals. Of course, implementing a long-term strategy will have even longer term benefits for your company.

Having high-quality, authoritative and keyword-targeted content on your website is an essential first step for growing your search rankings. It needs to be well written, relevant and should be regularly updated.
Content is vital for SEO, but it’s only part of a broader SEO strategy.

Well, that depends. In most cases, we can work with your existing website to optimise it and implement an industry-leading SEO strategy. We may add new content or recommend creating additional pages, as necessary, but this can usually all be done with your existing website.
That said, in the case of an extremely outdated website, it can be easier (and cheaper) to create a new website. Our team can discuss this with you and make recommendations based on your specific situation and needs.

Absolutely, we can. As a full service SEO marketing company, we cater to all types of businesses. We have extensive experience working with a wide variety of e-commerce clients. We create specific e-commerce SEO strategies designed to help these businesses rank as well as improving their onsite metrics, with a particular focus on increasing conversions.
Our team is experienced working with all the major e-commerce platforms including Shopify, Magento, BigCommerce and more.

As part of our SEO consulting services, we offer FREE website audits for new clients. Our experts can assess your website, work out what’s working, what’s not working and identify areas of improvement. We can then make technical SEO recommendations to rectify any issues.
Combining a website audit with an eMarket Experts SEO strategy provides you with a comprehensive digital marketing solution that will dramatically improve your online visibility and send you rocketing to the top of the search rankings.

There are plenty of great reasons to work with eMarket Experts. As one of Melbourne’s best and most awarded SEO agencies, our work has been recognised by the SEMrush Search Awards, Australian Financial Review, the Financial Times, CRN Fast 50, and Deloitte. We are official Google, Bing, Shopify, and BigCommerce partners and a member of the Australian Web Industry Association.
Our entire team is dedicated to delivering great customer service and unbeatable results for your business. To harness the power of digital marketing and take your business to the next level, contact the team at eMarket Experts today and get started working with Melbourne’s SEO specialists.

“If you build it, they will come” is not a good digital strategy. SEO is all about making sure your site is as visible as possible. The vast majority of web users won’t look past the first search engine results page. Quality SEO can ensure your site is ranking in the most highly trafficked and visible areas of the web. It will help to drive more traffic to your site. And it will improve the user experience by making your website more user friendly, faster, more readable and easier to navigate.

SEO is important for any business, of any size, in any industry. Even if your website already has plenty of traffic, SEO can help to drive more targeted traffic, qualified leads and purchase-intent buyers to your site. In short, it will increase conversions, not just traffic.

Besides seeing clear improvements in your search engine rankings, you should also be seeing growth in other metrics like site traffic, phone calls and emails, and conversions and sales.

As a general rule of thumb, it takes between 3 and 6 months for businesses in less competitive industries to start seeing results. For highly competitive industries, it can take up to a year. The reality is that it depends on a range of factors like your particular industry, the state of your website, the amount and quality of your content and more.

Organic SEO is always recommended over pay-per-click (PPC) marketing. The vast majority of internet users will click on the top organic search results over the paid ads. However, PPC marketing can be a useful way to get your business onto page one quickly, while you wait for your organic SEO strategy to start showing results.

Yes, we do. Our in-house content team consists of experienced content marketing and SEO experts. All content strategies and written copy is created by our in-house team and tailored to the unique requirements of your business. Our Head of Content is always available to discuss your strategy and work with you to identify areas of improvement in your website’s content.

Backlinks are links from one website to another. In the context of SEO, backlinks play a crucial role in influencing a website’s search engine rankings. Search engines, like Google, place great importance on backlinks, using them as a measure of a website’s authority, credibility, and relevance.
Creating high-quality backlinks is a time consuming process that requires creating relevant and compelling content and publishing it to high-DA websites. A number of factors influence your backlink profile including link quality and diversity, authority and trust, relevance, content quality and more.
Creating an authoritative backlink profile is complex and time consuming but can deliver huge rewards for your website when done properly.

The cost of SEO services will vary depending on a variety of factors like the number of keywords, industry competition, website condition, marketing KPIs, content strategy and so on. For example, SEO services for small businesses will cost less than enterprise SEO services.
All our SEO packages, and the associated costs, are tailored to the specific requirements of your business. Our team will work with you to understand your business, your industry and what you are looking to achieve with your SEO campaign. From there, we can create a customised quote.

Domain Authority is a score from 1-100 that acts as a predictor for how well a website will rank on search engines. Several factors contribute to the calculation of Domain Authority, including the number and quality of inbound links, the overall link profile, website age and security and more.
Domain Authority is an important factor for SEO and is used for competitor analysis, link building services, content strategy, site valuation, campaign monitoring and a range of other SEO tasks.