“If you build it, they will come” isn’t a good digital strategy. SEO is all about making sure your site is as visible as possible. The vast majority of web users will only click on the first five search engine results pages. Quality SEO can ensure your site is ranking in the most highly trafficked and visible areas of the web. It will help to drive more traffic to your site. And it will improve the user experience by making your website more user friendly, faster, more readable and easier to navigate.

SEO is important for any business, of any size, in any industry. Even if your website already has plenty of traffic, SEO can help to drive more targeted traffic, qualified leads and purchase-intent buyers to your site. In short, it will increase conversions, not just traffic. 

Besides seeing clear improvements in your search engine rankings, you should also be seeing growth in other measurable metrics like site traffic, phone calls and emails, and conversions and sales.

As a general rule of thumb, it takes between 3 and 6 months for businesses in less competitive industries to start seeing results. For highly competitive industries, it can take up to a year. The reality, however, is that it depends on a range of factors like your particular industry, the state of your website, the amount and quality of your content and more.

Organic SEO is always recommended over pay-per-click (PPC) marketing. The vast majority of internet users will click on the top organic search results over the paid ads. However, PPC marketing can be a useful way to get your business onto page one quickly, while you wait for your organic SEO strategy to start showing results. 

Having high-quality, authoritative and keyword-targeted content on your website is an essential first step for growing your search rankings. It needs to be well written, relevant and should be regularly updated. Content is vital for SEO, but it’s only part of a broader SEO strategy.