Local SEO

“Where are your customers looking? That’s where you need to be”

Local SEO

Local SEO is a must for any business looking to improve its search results, boost local visibility, and target potential customers in key service areas. It helps your business listing appear in the right places, right when your audience is ready to take action.

What is Local SEO?

If your business depends on location-based customers, local search engine optimisation (also known as local SEO) is essential. It ensures your business is visible on search engines like Google, right when people are searching for your products or services in your area.

A well-crafted local SEO strategy ensures your business shows up where it matters most: in Google’s Local Pack, your Google Business Profile, local search results, business listings, local citations, and those high-intent “near me” searches.

But local SEO isn’t just about getting found. It’s about building a consistent and trustworthy business profile across the web, with accurate address and phone number details, up-to-date information, and a presence that encourages trust and clicks.

With the right SEO strategy, you can improve your ranking, attract qualified local traffic, and convert online searches into real-world sales. If you’re ready to reach the customers that matter most, our local SEO tools and expertise will help you get there.

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Why Is Local SEO Important?

Local SEO

Nearly 50% of all Google searches have local intent, and the Local Pack takes prime position at the top of those search results. If you’re not listed there, you’re likely missing out on valuable leads and sales.

Whether you run a brick-and-mortar shop or offer location-specific services, local SEO helps you stand out in your community and connect with potential customers who are actively looking for what you offer.

With a powerful local SEO strategy, you gain:

  • Greater visibility in local search results
  • Higher traffic from people who are ready to buy
  • A clear competitive advantage over other businesses not using SEO local strategies

From keyword research to meta descriptions and content creation, everything we do is geared toward putting your business in front of the right audience, at the right time.

What We Do

We build customised local SEO campaigns that target your ideal areas and ensure your business appears in every relevant local search. Our services start with optimising your Google Business Profile, making sure your business name, email, address, phone number, and hours are accurate and consistent across all platforms, directories, citations, and listings.

We also help manage your local citations, improve your business listing accuracy, and ensure you’re targeting the right keywords with compelling meta descriptions and SEO-friendly content that speaks to your audience.

Our Melbourne-based team uses advanced SEO tools, smart link building, and strong social media engagement to enhance your visibility. We’ll help you gather and manage customer reviews, build quality local links, and create valuable content that earns backlinks and improves your domain authority.

We don’t just optimise; we monitor performance, refine strategies, and ensure your search engine optimisation efforts are always working hard behind the scenes to boost your local rankings and attract the right traffic.

Case Studies: Real Results from Our SEO Services

Safety Xpress
Top Spot for 200+ Keywords, 1300% Boost in Online Sales
Australian eCommerce Supplier of Safety Equipment and Products

Safety Xpress is Australia’s leading supplier of high-quality safety equipment. They run an online store with Australia-wide delivery along with two huge retail stores in Melbourne…

Polito Woodfire
Skyrocketing Inbound Leads: 500% Increase
Australian-made wood-fired and gas-assisted oven specialists

Polito is an Australian-owned family business that designs, manufactures, supplies and installs wood fired pizza ovens and accessories…

Kapai Puku
10x ROI with a 304% Jump in Online Sales
SEO Growth for a Melbourne-Based Health food brand

Kapai Puku is an Australian owned health food product and dietary supplement. It’s a blend of raw ingredients and wholegrains including chia seeds, linseeds and sesame seeds…

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Free digital marketing insights from a team of industry-leading experts.

FAQs: Understanding SEO and Its Benefits

WHY IS SEO IMPORTANT?

“If you build it, they will come” is not a good digital strategy. SEO is all about making sure your site is as visible as possible. The vast majority of web users won’t look past the first search engine results page. Quality SEO can ensure your site is ranking in the most highly trafficked and visible areas of the web. It will help to drive more traffic to your site. And it will improve the user experience by making your website more user friendly, faster, more readable and easier to navigate.

HOW DO I KNOW IF MY SEO IS WORKING?

Besides seeing clear improvements in your search engine rankings, you should also be seeing growth in other metrics like site traffic, phone calls and emails, and conversions and sales.

IS SEO A SHORT-TERM OR LONG-TERM STRATEGY?

It is possible to implement a short-term SEO strategy, but any gains made will likely be short-lived. Great SEO is generally a long-term process. Building backlinks, implementing a content strategy and refining the strategy will take time.
For the best results, you also need to monitor performance and make adjustments in response to changing business conditions or strategic goals. Of course, implementing a long-term strategy will have even longer term benefits for your company.

HOW IMPORTANT IS CONTENT FOR SEO?

Having high-quality, authoritative and keyword-targeted content on your website is an essential first step for growing your search rankings. It needs to be well written, relevant and should be regularly updated.
Content is vital for SEO, but it’s only part of a broader SEO strategy.

WILL I HAVE TO CHANGE MY WEBSITE?

Well, that depends. In most cases, we can work with your existing website to optimise it and implement an industry-leading SEO strategy. We may add new content or recommend creating additional pages, as necessary, but this can usually all be done with your existing website.
That said, in the case of an extremely outdated website, it can be easier (and cheaper) to create a new website. Our team can discuss this with you and make recommendations based on your specific situation and needs.

CAN YOU DO SEO FOR E-COMMERCE SITES?

Absolutely, we can. As a full service SEO marketing company, we cater to all types of businesses. We have extensive experience working with a wide variety of e-commerce clients. We create specific e-commerce SEO strategies designed to help these businesses rank as well as improving their onsite metrics, with a particular focus on increasing conversions.
Our team is experienced working with all the major e-commerce platforms including Shopify, Magento, BigCommerce and more.

WILL YOU PERFORM A WEBSITE AUDIT?

As part of our SEO consulting services, we offer FREE website audits for new clients. Our experts can assess your website, work out what’s working, what’s not working and identify areas of improvement. We can then make technical SEO recommendations to rectify any issues.
Combining a website audit with an eMarket Experts SEO strategy provides you with a comprehensive digital marketing solution that will dramatically improve your online visibility and send you rocketing to the top of the search rankings.

WHY SHOULD YOU CHOOSE EMARKET EXPERTS?

There are plenty of great reasons to work with eMarket Experts. As one of Melbourne’s best and most awarded SEO agencies, our work has been recognised by the SEMrush Search Awards, Australian Financial Review, the Financial Times, CRN Fast 50, and Deloitte. We are official Google, Bing, Shopify, and BigCommerce partners and a member of the Australian Web Industry Association.
Our entire team is dedicated to delivering great customer service and unbeatable results for your business. To harness the power of digital marketing and take your business to the next level, contact the team at eMarket Experts today and get started working with Melbourne’s SEO specialists.

WILL SEO WORK FOR MY BUSINESS?

SEO is important for any business, of any size, in any industry. Even if your website already has plenty of traffic, SEO can help to drive more targeted traffic, qualified leads and purchase-intent buyers to your site. In short, it will increase conversions, not just traffic.

HOW LONG DOES IT TAKE FOR SEO TO START WORKING?

As a general rule of thumb, it takes between 3 and 6 months for businesses in less competitive industries to start seeing results. For highly competitive industries, it can take up to a year. The reality is that it depends on a range of factors like your particular industry, the state of your website, the amount and quality of your content and more.

SHOULD I INVEST IN SEO OR PPC ADVERTISING?

Organic SEO is always recommended over pay-per-click (PPC) marketing. The vast majority of internet users will click on the top organic search results over the paid ads. However, PPC marketing can be a useful way to get your business onto page one quickly, while you wait for your organic SEO strategy to start showing results.

DO YOU HAVE AN IN-HOUSE CONTENT TEAM?

Yes, we do. Our in-house content team consists of experienced content marketing and SEO experts. All content strategies and written copy is created by our in-house team and tailored to the unique requirements of your business. Our Head of Content is always available to discuss your strategy and work with you to identify areas of improvement in your website’s content.

WHAT ARE BACKLINKS ARE WHY ARE THEY IMPORTANT?

Backlinks are links from one website to another. In the context of SEO, backlinks play a crucial role in influencing a website’s search engine rankings. Search engines, like Google, place great importance on backlinks, using them as a measure of a website’s authority, credibility, and relevance.
Creating high-quality backlinks is a time consuming process that requires creating relevant and compelling content and publishing it to high-DA websites. A number of factors influence your backlink profile including link quality and diversity, authority and trust, relevance, content quality and more.
Creating an authoritative backlink profile is complex and time consuming but can deliver huge rewards for your website when done properly.

HOW MUCH DOES SEO COST?

The cost of SEO services will vary depending on a variety of factors like the number of keywords, industry competition, website condition, marketing KPIs, content strategy and so on. For example, SEO services for small businesses will cost less than enterprise SEO services.
All our SEO packages, and the associated costs, are tailored to the specific requirements of your business. Our team will work with you to understand your business, your industry and what you are looking to achieve with your SEO campaign. From there, we can create a customised quote.

WHAT IS DOMAIN AUTHORITY AND WHY IS IT IMPORTANT?

Domain Authority is a score from 1-100 that acts as a predictor for how well a website will rank on search engines. Several factors contribute to the calculation of Domain Authority, including the number and quality of inbound links, the overall link profile, website age and security and more.
Domain Authority is an important factor for SEO and is used for competitor analysis, link building services, content strategy, site valuation, campaign monitoring and a range of other SEO tasks.

Our Local SEO Campaigns Deliver Assured Returns

Local SEO

We don’t shoot in the dark. We know local SEO, and we know what works. Our results speak for themselves.

We care about your business and understand how vital it is to reach your audience at the right time. That’s why we use proven, data-driven SEO strategies to boost your Google Business Profile, increase your visibility in local search results, and deliver a real return on investment.

Our Melbourne-based SEO specialists will help you outrank competitors using powerful SEO tools, accurate keyword research, and consistent business profile management. Whether you’re looking to check your rankings, improve performance, or strengthen your online presence, we’re here to help you dominate your local market.

What Our Customers Say

Our Works

We love what we do. And so do these happy clients.

Noveco
Polito
Kapai Puku
Safety Xpress
Antiques
Future wood
Wilson
Acclimation
Archclad
Little Red Trucks
Health & Mobility
Mr. Duct
Google Rating
4.5
Based on 120 reviews
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