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Prestige Model Cars started as a home-based passion project, founded by an avid collector and luxury car enthusiast. Specialising in rare, high-end model cars from the world’s most prestigious makers, the business caters to a niche market of discerning collectors who value quality, exclusivity, and craftsmanship.
The founder partnered with eMarket Experts to grow online traffic, generate sales opportunities, and build brand awareness and trust within a targeted market, while clearly differentiating Prestige Model Cars from general hobby shops.
What began as a goal to simply cover operating and marketing costs evolved into a clear vision: turning Prestige Model Cars into a profitable, full-time business with sustainable growth and a loyal collector community.
When Prestige Model Cars approached eMarket Experts, the business needed a professional website and a strategy to drive online traffic. A key challenge was differentiating the brand from general hobby shops while appealing to a niche audience of high-end collectors.
Selling premium model cars at high price points required building trust and credibility with discerning customers. Initially, the goal was to generate enough sales to cover operating and marketing costs. Ultimately, the objective was to grow the business into a profitable, full-time operation.
Once the eCommerce website was live, we implemented a comprehensive, industry-leading SEO campaign. Extensive demographic and competitor research informed a targeted strategy to increase digital visibility among high-value, purchase-ready customers.
The campaign focused on both onsite and offsite SEO tactics. Over time, we steadily grew Prestige Model Cars’ backlink profile, significantly increasing the number of quality links and referring domains. We also achieved strong, stable Google rankings for key search terms, with many keywords consistently appearing in the top three positions—outperforming competitors including large-scale online and bricks-and-mortar hobby shops.
Within five months of launching the campaign, monthly sales had reached $5,000. After 12 months, website traffic had grown to over 41,000 visitors, generating more than $150,000 in revenue through the website.
We optimised Prestige Model Cars’ Google Business Profile to improve local search visibility and attract more qualified leads. Key steps included:
The results were significant. The listing received 44,150 total views across branded, indirect, and discovery searches. Customer interactions included 35,830 views from searches and maps, 1,860 website visits, and 31 phone calls generated directly through the profile.
ECOMMERCE WEBSITE
The first step was designing and building a custom, responsive eCommerce website that works seamlessly across all devices. The site was designed to showcase Prestige Model Cars’ premium products, provide clear and detailed product information, and establish trust and credibility with discerning collectors.
Featuring large, high-resolution images and comprehensive product descriptions, the website encourages visitors to explore and spend more time engaging with the products. The design also incorporates a clear conversion funnel, guiding users toward enquiries and purchases, while positioning Prestige Model Cars as a trusted authority in luxury model collectibles.
“After just one year, my business was doing so well that I could transition from a part-time side project to my full-time business. The experience with eMarket Experts has been great. Not only did they deliver results, but they did it in a way that was up front, transparent and stress free. The whole process required no follow up or management from my end. They knew what they were doing and they got it done. If you want to take your business to the next level I highly recommend working with eMarket Experts.”
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