Health & Mobility is Australia’s leading supplier of medical and mobility products. They are a family-run business based in Melbourne and they aim to make disabled people more independent.
Health & Mobility wanted to acquire customers through digital marketing channels but they didn’t know where to start or what to do. They had no referrals or leads from online platforms. They were focused on growing their business online but wanted proper guidance and support.
We delivered a huge increase in their online leads and website traffic. Our team at eMarket Experts got Health and Mobility to rank in top 3 positions for their targeted keywords.
As the rankings improved, soon there was a spike in phone calls and online enquiries from the potential customers.
We focussed on providing a variety of options. Firstly, and obviously, we did a thorough research of their industry and studied their competitors. We came up with a list of targeted keywords and strategies- which can be used in both organic and paid campaigns. Our aim was to get Health & Mobility on top of search results, so they are found whenever someone searches for a product that they sell.
We optimised the website for both on-page and off-page by focusing on the targeted keywords. We generated good quality content which helped them increase their domain authority and back links. We also ran paid campaigns for them, targeting specific demographics, behaviours, locations, and interests.
To ensure the Adwords budget is not wasted, we smartly managed the timings and keywords. We further channelled the leads by creating high-converting landing pages. Soon, we saw a spike in their conversion rates and online leads.
TOP 3 GOOGLE POSITIONS FOR TARGETED KEYWORDS
96% INCREASE IN NON-BRANDED ORGANIC SEARCH TERMS
78% INCREASE IN ENQUIRIES AND CALLS TO BUSINESS
88% UNIQUE USERS