We focussed on providing a variety of options. Firstly, and obviously, we did a thorough research of their industry and studied their competitors. We came up with a list of targeted keywords and strategies- which can be used in both organic and paid campaigns. Our aim was to get Health & Mobility on top of search results, so they are found whenever someone searches for a product that they sell.

We optimised the website for both on-page and off-page by focusing on the targeted keywords. We generated good quality content which helped them increase their domain authority and back links. We also ran paid campaigns for them, targeting specific demographics, behaviours, locations, and interests.

To ensure the Adwords budget is not wasted, we smartly managed the timings and keywords. We further channelled the leads by creating high-converting landing pages. Soon, we saw a spike in their conversion rates and online leads.