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5 (Most Obvious) Reasons Why Your Website Is Not Ranking
5 (Most Obvious) Reasons Why Your Website Is Not Ranking
Your website looks great but it’s of no use if your potential customers can’t find it. We don’t need to emphasise on the fact how important is it to rank on Google.
After all, rankings drive revenue.
People look for everything online. So much so that, even if they are buying something offline – they tend to compare the prices online.
So, let’s face it, simply having a website is not enough anymore. You need to optimise it for search engines so people can actually find you.
Consider SEO as the search engine’s best friend. SEO understands how search engines work and rank websites. SEO, if done right, can help people find you online and get more phones calls or sales.
However, SEO is not an overnight job. Considering there are so many websites competing for the same spot – SEO can take time and effort. In our previous blog, we explained how SEO works and how long can it take to see results from SEO.
Getting Rankings Can Be Technical
SEO is technical. If you are a full-time business owner, it can be a bit overwhelming to learn and apply SEO for your business. Furthermore, there is no assurance that you will succeed.
That’s why most of the businesses outsource this service. But, that alone is not enough. You need to find an SEO agency or a team which is really good with SEO and can get you the right results. We have previously discussed how to hire the right SEO agency and which kind of SEO agencies you should avoid.
So, Why Your Website Is Not Ranking?
Well, there are different reasons. Website rankings are directly proportional to SEO factors. So, if those factors are working for you – your website will come up on the search results, and if not – your website won’t be visible.
Even if you have an in-house team or an SEO agency working on your website, it is important for you to understand what factors determine your website’s ranking.
In the SEO world, success depends on multiple factors and all of them have their own timeframes. Let’s take a look at a few important ones:
#1 Choosing The Right Keywords
These two are presumably among the top 3 factors for SEO. However, according to Ahrefs, it will take more time to rank for a high-volume keyword while the low-volume ones can enable you ranking in a very short period of time.
For example, if you have a cleaning business, you need to target keywords which are very specific to your market. If your expertise is “carpet cleaning” and your target demographic is “Melbourne”.
Having a keyword like, “carpet cleaning Melbourne” will get you targeted leads and more conversions. Also, going narrow with your keywords can reduce the competition.
#2 Domain Name, Age, and Consistency
Building trust takes time- and it works the same way with websites.
Older websites tend to receive ‘more love’ from search engines like Google. For instance, Google won’t immediately rank your new website on page one.
On the contrary, older websites tend to get rewarded with higher rankings, as they build trust and credibility.
In a basic sense, your rankings also depend on your domain age and consistency.
So, if you have just launched a website which looks amazing, loads quickly and is easy to navigate – it will still take time to rank. Google constantly analyses:
So, if you simply build a new website and leave it without any constant updates – Google won’t consider it as relevant and updated. However, Google itself has stated not to worry so much about domain age- if your website is relevant.
Another view is often domain’s name also contribute to your rankings. So, if your business name or website has your main keywords in it – it helps. But, again it is not a mandate.
In addition, search engines appreciate consistency. Consequently, that’s why it’s important to be consistent and not give up. Publishing good quality content or generating regular backlinks always help. It may be a longer route but definitely a sustainable one.
#3 Your Competition and Industry
Most of the industries are crowded. If you have a business – you will have competition. But, the entry point for your business can be a great advantage.
If you decide to jump into a market which is picking up or trending- chances are there will be less competition and you will rank higher much faster.
Let’s take a look at search trends for a trending product: Keto foods.
Keto diet and keto foods saw a spike in the last few years as the market for healthy products grew.
If a business sold keto foods or had recipes about keto diet on their website in the early 2017 – they would have had much lesser competition than today.
How fast your SEO efforts will start showing results also depend on how competitive your industry is. Timeframes also differ depending on the location, the outreach of your campaign and your product’s niche.
Logically enough, if your goal is to create a global campaign, it may take more time to work. The bigger the sea – the more fish you have to outswim.
#4 Your Website Content & Blogs
Content is still the king.
Many people would say, no one reads content on your website, but there is no exact proof for that.
People read content and search engines analyse content. However, the condition here is it should be relevant and high-quality.
SEO expert, Backlinko analysed over 10,000 URLs and discovered that comprehensive content significantly outperformed shallow content.
Your website content and blogs should be two things:
Relevant: Answer the questions people have about your product or service.
Actionable: The content should lead them to a next step or action.
Unfortunately, the internet has so much content today that it will take time for engines to index and rank your content. Also, simply creating content is not enough, you need to market your content as well. That’s why content marketing goes hand in hand with SEO.
#5 Backlinks Pointing to Your Site
Trust is important and being trustworthy helps.
Here’s how it works in the SEO world.
You run a business. Let’s call it “The Good Business”. You claim yourself to be good and honest with the best quality, expert team, competitive prices etc.
You praising and claiming to be the best is not enough.
Now suppose, there is another business in your industry, let’s call them “The Trusted Business”. People here tried your services and loved it. They wrote a blog related to your services and mentioned you. In fact, they inserted a link to your website in the blog post.
Now, that can influence search engines. A backlink coming from a trusted site.
More such backlinks – higher rank on search engines. Consider them as votes. More votes- more power.
There are several layers to it. Your backlinks need to be qualified enough to benefit you. Google looks at:
How many backlinks you get overtime (should be naturally earned)
How relevant are those websites?
How powerful are those websites (Domain authority)?
There’s More to It!
Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day.
And these numbers are increasing as you are reading this.
The above-mentioned 4 factors are important but they are not the only factors that define your rankings. There are over 200 ranking factors in Google’s algorithm.
But, the good part is – you don’t need to know and analyse them all. Outsource or delegate your SEO and digital marketing services to a (trusted) SEO agency.
Here’s more on how you can find the best one. And if you already have an existing agency but not happy with them – please read this.
But, be aware as it is your business and you should know what’s happening on your website. Remember, SEO is an investment and you will get best results if you make the right choices.
Our company Filtermakers Australia has been with eMarket Experts for just over 2 years now and we have had excellent results. Well worth doing, and the support and guidance from the team has been invaluable to our business.
11:24 13 Oct 20
08:10 08 Oct 20
Mike and the team have been great to deal with for the past 3 years. Professional and knowledgable.
00:01 20 Feb 20
Since working with Shannon our business have improved dramaticallyI wouldn't hesitate in recommending them.
01:36 11 Feb 20
Excellent service. Highly recommend. Have tried others in the past, did not work out well. These guys are delivering on their promises. Our google ranking is continuously improving.
06:23 04 Nov 19
We have two websites with eMarket Experts they great to work with Kum is great to work very helpful with all you need.Highly recommend.
Renoworx Building Services
08:41 23 Oct 19
The guys have delivered on promoting my business and have done well. Keep up the good work and thanks for delivering on your word
04:27 17 Oct 19
Just like to say a big thanks to Mike and the team at eMarket Experts , we have been using their services for a year now and we are very impressed with everything that they have done for us , nothing is a hassle for them and i must say Mike has gone out of his way to make sure we are happy with his service , we look forward to a long and ongoing business relationship with eMarket Experts .
01:39 15 Oct 19
Very good to deal with technical team. We never had any problems and very helpful staff. They are best seo agency around Melbourne
05:46 04 Oct 19
We at Melbourne Roller Shutters have been using E Market for a number of years as our SEO experts and are very pleased with the results and the different strategies they have implemented.
02:57 28 Aug 19
We've been with eMarket for over 3 years. Great customer service, friendly and helpful. Proactive in ensuring our website is current! Great ranking results in short period of time!!
03:29 15 Aug 19
Really happy with results in short time, highly recommend this company for seo services. keep doing the good work.
01:33 28 Jun 19
Fast and responsive team
06:10 12 Apr 19
01:39 28 Mar 19
i have used eMarket experts for the last 3 yrs and they deliver on their promises. They respond quickly to my requests and provide good service.
00:51 01 Nov 18
Before we started with eMarket, we almost had no sale on our website. Now we are getting many sales and it’s growing day by day. eMarket Experts team is giving step by step guidance to improve our business to next level. Highly recommended by us.
03:57 01 Oct 18
After 15 years of using different online marketing companies for my business, I finally found company that I can trust and also has improved my business website ranking and profile. I would highly recommend eMarket Experts for SEO services after 15 years research. Thanks guys and keep up the good work.
04:14 18 Jul 18
eMarket Experts have helped our business grow immensely over the past year. They are always quick to respond to any questions I have, and are always polite and helpful on the phone and in person.
01:11 05 Apr 18
they have been providing services for a few years now, friendly staff and know what they are doing unlike some other companies in the past. Always address issues and help us when needed and we have moved other business to be maintained by them as the services are exceptionally good and provide excellent customer support.
04:02 28 Feb 18
I am being with eMarket Experts since 4 months and have found my sales have picked up immensely. This is busiest i have been in mumber of years and i have no hesistation to recommended eMarket Experts to all businesses in Melbourne. I enjoyed the fact that eMarket experts called and recommend me imorovements and i dont have to chase them. Keep up the good work.
00:02 22 Feb 18
We are a locally owned business and wanted to gain further exposure by way of a website.Not knowing that much about websites and SEO's we were easily taken advantage of, so after 24 months we had decided to enlist the service of a new web design company, eMarket Experts.They have been absolutely incredible. All the way from the design stage to being ranked on the first page of google.They have made this process so easy and user friendly. I would and have recommended them.
03:00 11 Oct 17
Great results and very professional . We tried many other companies that did not perform at all. E-MARKET EXPERTS have transformed our business to the next level. We have been with them for more than 3years and will stay with them. Highly recommended for some one looking for digital marketing company.
04:32 25 Sep 17
I am very happy with my new website and happy to see performance of it. Highly recommended to anyone looking for online marketing. Thank eMarket Experts Team
Melbourne Cheap Removals
04:30 18 Sep 17
03:27 24 Aug 17
Thanks for the great work, Mike! Very pleased with your work so far. We really appreciate the follow-up phone calls and emails.Great communication.
10:10 01 Aug 17
Before i came accross emarket my website was ranking terribly but now after a very short period my business has increased incredibly. Thanks for the hard work!
00:47 27 Jul 17
Very happy with the guys at Emarket Experts. Our sales have improved & they have done everything that we asked. Any problems and they get onto it straight away. Happy to recommend them to anyone who needs SEO Services.
01:32 19 May 17
The guys at eMarket Experts have been really helpful. Joel and Ricky have helped us out at every step along the way to growing our business. The best SEO company we have come across and we highly recommend eMarket Experts.
02:59 11 Apr 17
Having Emarket experts services for over two years. have faced some difficulties but with there expertise all sorted and done promptly. I would highly recommend this company for their SEO services to anyone
00:21 04 Apr 17
I strongly recommend EmarketExperts to anyone who wants to expand their business. We are happy in their transparency, communication and most importantly, they get results. They are always happy and fast to resolve any questions or problems you might come across. Keep up the great work guys!- Phil Cats R Us
03:38 06 Mar 17
Thanks so much to the team at Emarket experts for all your support over the past 3 years. My SEO results have been fantactic
01:35 29 Nov 16
I have been using EMarket Experts Melbourne from last 3 years and they have been excellent , from the day one they have been realistic about the whole process, Roger from Emarket Experts is a thorough SEO professional and he delivered more than what he promised in the first meeting.I very confidently refer them to anyone out there looking for a professional Local SEO company based in Melbourne, Vicrotia, they will look after you with professional service to grow your online presence.Can't wait to start another project with you guys soon.ThanksAC
06:56 18 Oct 16
Sonik and Joel have been working on our SEO for just over 6 months and we could not be happier with the results.We have mapped the increase in enquires from the beginning and have seen a substantial increase in sales revenue due to their work directly.The company has been great to deal with and often gone above and beyond to assist. Would most definitely recommend Emarket Experts.
02:49 30 Aug 16
I've been using these guys for 3 years now,getting great results every time on both our websites!! Highly recommended .
10:12 13 Aug 16
The dealings we have had with eMarket Experts has been nothing less than fantastic.From the initial contact with Ankit Doshi we became very comfortable with going with eMarket Experts. Ankit explained their offer and the whole process very clearly and was lovely to speak too.Setting up the website was all handled by Ricky Sharma, who did everything we requested with excellent communication back to us about the updates.We would not hesitate to use there services in the future.
06:33 01 Aug 16
I would highly recommend emarket team to anyone, especially Sonik (Our Project Manager). The help and guidance they deliver come in great abundance. They treat your website as their own website, and Sonik has created an amazing website for our new business venture. Heaps of Thanks to Sonik and emarket team. Looking forward to working together for our online marketing and business growth.
00:08 08 Jun 16
Emarket experts where recommended to me a year and a half ago, They have been great for my business helping me grow the business, and more work coming in each day. Also a great benefit is that help me with all my tech issues re emails, website , have been great to work with.
08:08 14 Apr 16
Excellent. We started working with Mike and Rashesh about 18 months ago and they have delivered consistently excellent results beyond what was promised. They have been excellent partners to our business and have been essential to our business growth. I would sincerely recommend working with these guys to anyone considering it. Worth every penny and then some. Thanks guys!