We are an award-winning and results-driven digital marketing company based in Melbourne. Make your business more profitable with our strategic organic and paid campaigns. Grow your business online and see your revenue skyrocket with our guaranteed digital marketing services.
5 (Most Obvious) Reasons Why Your Website Is Not Ranking
Your website looks great but it’s of no use if your potential customers can’t find it. We don’t need to emphasise on the fact how important is it to rank on Google.
After all, rankings drive revenue.
People look for everything online. So much so that, even if they are buying something offline – they tend to compare the prices online.
So, let’s face it, simply having a website is not enough anymore. You need to optimise it for search engines so people can actually find you.
Consider SEO as the search engine’s best friend. SEO understands how search engines work and rank websites. SEO, if done right, can help people find you online and get more phones calls or sales.
However, SEO is not an overnight job. Considering there are so many websites competing for the same spot – SEO can take time and effort. In our previous blog, we explained how SEO works and how long can it take to see results from SEO.
Getting Rankings Can Be Technical
SEO is technical. If you are a full-time business owner, it can be a bit overwhelming to learn and apply SEO for your business. Furthermore, there is no assurance that you will succeed.
That’s why most of the businesses outsource this service. But, that alone is not enough. You need to find an SEO agency or a team which is really good with SEO and can get you the right results. We have previously discussed how to hire the right SEO agency and which kind of SEO agencies you should avoid.
So, Why Your Website Is Not Ranking?
Well, there are different reasons. Website rankings are directly proportional to SEO factors. So, if those factors are working for you – your website will come up on the search results, and if not – your website won’t be visible.
Even if you have an in-house team or an SEO agency working on your website, it is important for you to understand what factors determine your website’s ranking.
In the SEO world, success depends on multiple factors and all of them have their own timeframes. Let’s take a look at a few important ones:
#1 Choosing The Right Keywords
These two are presumably among the top 3 factors for SEO. However, according to Ahrefs, it will take more time to rank for a high-volume keyword while the low-volume ones can enable you ranking in a very short period of time.
For example, if you have a cleaning business, you need to target keywords which are very specific to your market. If your expertise is “carpet cleaning” and your target demographic is “Melbourne”.
Having a keyword like, “carpet cleaning Melbourne” will get you targeted leads and more conversions. Also, going narrow with your keywords can reduce the competition.
#2 Domain Name, Age, and Consistency
Building trust takes time- and it works the same way with websites.
Older websites tend to receive ‘more love’ from search engines like Google. For instance, Google won’t immediately rank your new website on page one.
On the contrary, older websites tend to get rewarded with higher rankings, as they build trust and credibility.
In a basic sense, your rankings also depend on your domain age and consistency.
So, if you have just launched a website which looks amazing, loads quickly and is easy to navigate – it will still take time to rank. Google constantly analyses:
So, if you simply build a new website and leave it without any constant updates – Google won’t consider it as relevant and updated. However, Google itself has stated not to worry so much about domain age- if your website is relevant.
Another view is often domain’s name also contribute to your rankings. So, if your business name or website has your main keywords in it – it helps. But, again it is not a mandate.
In addition, search engines appreciate consistency. Consequently, that’s why it’s important to be consistent and not give up. Publishing good quality content or generating regular backlinks always help. It may be a longer route but definitely a sustainable one.
#3 Your Competition and Industry
Most of the industries are crowded. If you have a business – you will have competition. But, the entry point for your business can be a great advantage.
If you decide to jump into a market which is picking up or trending- chances are there will be less competition and you will rank higher much faster.
Let’s take a look at search trends for a trending product: Keto foods.
Keto diet and keto foods saw a spike in the last few years as the market for healthy products grew.
If a business sold keto foods or had recipes about keto diet on their website in the early 2017 – they would have had much lesser competition than today.
How fast your SEO efforts will start showing results also depend on how competitive your industry is. Timeframes also differ depending on the location, the outreach of your campaign and your product’s niche.
Logically enough, if your goal is to create a global campaign, it may take more time to work. The bigger the sea – the more fish you have to outswim.
#4 Your Website Content & Blogs
Content is still the king.
Many people would say, no one reads content on your website, but there is no exact proof for that.
People read content and search engines analyse content. However, the condition here is it should be relevant and high-quality.
SEO expert, Backlinko analysed over 10,000 URLs and discovered that comprehensive content significantly outperformed shallow content.
Your website content and blogs should be two things:
Relevant: Answer the questions people have about your product or service.
Actionable: The content should lead them to a next step or action.
Unfortunately, the internet has so much content today that it will take time for engines to index and rank your content. Also, simply creating content is not enough, you need to market your content as well. That’s why content marketing goes hand in hand with SEO.
#5 Backlinks Pointing to Your Site
Trust is important and being trustworthy helps.
Here’s how it works in the SEO world.
You run a business. Let’s call it “The Good Business”. You claim yourself to be good and honest with the best quality, expert team, competitive prices etc.
You praising and claiming to be the best is not enough.
Now suppose, there is another business in your industry, let’s call them “The Trusted Business”. People here tried your services and loved it. They wrote a blog related to your services and mentioned you. In fact, they inserted a link to your website in the blog post.
Now, that can influence search engines. A backlink coming from a trusted site.
More such backlinks – higher rank on search engines. Consider them as votes. More votes- more power.
There are several layers to it. Your backlinks need to be qualified enough to benefit you. Google looks at:
How many backlinks you get overtime (should be naturally earned)
How relevant are those websites?
How powerful are those websites (Domain authority)?
There’s More to It!
Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day.
And these numbers are increasing as you are reading this.
The above-mentioned 4 factors are important but they are not the only factors that define your rankings. There are over 200 ranking factors in Google’s algorithm.
But, the good part is – you don’t need to know and analyse them all. Outsource or delegate your SEO and digital marketing services to a (trusted) SEO agency.
Here’s more on how you can find the best one. And if you already have an existing agency but not happy with them – please read this.
But, be aware as it is your business and you should know what’s happening on your website. Remember, SEO is an investment and you will get best results if you make the right choices.
This is by far the best experience I've had with online marketing. After reaching out to a few digital marketing agencies and hearing one fake promise after another.. I finally got lucky enough to find Emarket Experts, who promised and delivered, in no time!Big thanks to Kun and the team for helping me boost my business and google rating. The traffic I'm receiving within a 3 months period is honestly beyond I personally expected!I also got these guys to rebuild my business website and I couldn't be happier with the results, to the communication, to the fact that they follow up on their work without you even asking.Massive thanks to Vinit for looking after my website work. Absolute legend.Thanks heaps guys.The only team I'll ever be working with and recommending everyone I know to.CheersAce
I'd like to start my review by thanking Kun for his great efforts and managing to squeeze in a meeting with us even though he had a full schedule.A massive thank you to the Emarket team for their amazing work and efforts, not once i had to chase or follow up on anything.Started 3 months ago, going into the 4th month and they have been the greatest months since i launched my own business.Promised and delivered on time and since we started with them, my business has scaled up massively and smoothly.Definitely recommend emarket experts to anyone wanting to expand their business and have the peace of mind of leads coming in all the time.Again thank you emarket team, keep up the great work.Kind regardsAlex
Abrar was really helpful and understandable. He actively listened and gave suggestions for my website to rank on Google, though I didn't go ahead due to some reasons. But I believe he and his company are really helpful and professional.
The team at eMarket Experts are amazing! The page is performing 10x better than previously, Darpan and Roger extremely responsive, helpful and willing to go the extra mile with maintenance work and updates at no extra charges, a rarity I believe. Highly recommended.
eMarket Experts have done an amazing job for our small business. We are always ranking on page one. If there is anything we need, they are always very helpful and efficient. We recommend their business.
Thank you KUN, VINIT and KOMOL!Prior to Emarket experts we used a company for over 20 years for our marketing, never once did we feel supported and we didnt even ever meet. We have been with Emarket Experts for almost a Month now and i am absolutely over the moon with the customer service & support they provide. This is a honest company who want to work WITH you as a business and support you through the process. I have been working with Kun and he has been FANTASTIC he always pops in to give myself and my work partner updates. This company goes above and beyond. Thank you
I have been working with the team and Komal for more than 3 years. They have been helping me grow my business and are still helping me. The team has been very friendly and helpful, and can quickly take any changes I ask for. Especially Vinit, very professional in making website, brought good suggestion to my website, did a lot of work to increase my website traffic.. At present, they are redesigning my website and are very satisfied with the way it is tracked. It's really good to give it to their competent people so that I can focus on my daily work. I strongly recommend using them to improve your business
We've been working with eMarket Experts for 8 years and they consistently deliver high- quality work. They help us rank on the first page for our keywords by creating revelant content. I highly recommend this SEO agency.
very happy with the service and result. I couln't be happier with the support and communication the we receive from kun and account manager. if you looking to grow your business emarket experts will help you.
eMarket experts have been great for helping us reach our audience. When certain stratagies havent worked they have changed and accomodated. from flexible Keywords and locations. Definetly have seen the value in what they add to our business.
We've been with eMarket Experts for 5 years. They are excellent communicators and they are also able to physically visit us in the office if and when required. They help us trouble shoot our email issues and are happy to adjust the website as needed.