Using AI Tools to Turbocharge Your Marketing Strategy
Artificial Intelligence, or AI, is changing the game for businesses across the world. According to IBM, 35% of companies report already using AI in their business and an additional 42% say they are exploring its use.
Should you be considering the use of AI in your marketing activities? And how can you best use it to increase the effectiveness of your campaigns?
In this post, we’ll try to answer both these questions, plus we’ll run through a few AI marketing tools that could help your business.
Is AI Useful for SME Marketing?
If you’re running an SME, could AI be useful? The short answer is yes. AI is not only essential but inevitable if you want to stay competitive in the coming age. Use of AI can optimise multiple functions including product development, manufacturing, and human resources. In fact, marketing and sales rank behind all other business functions according to Statista.
It means SMEs who move early and integrate AI tools into their marketing processes can have a significant advantage over their competitors who are still not sure how to use AI for marketing.
How to Use AI for Marketing
Every business, including yours, is sitting on mountains of data. People coming to your website or store, calling your business, buying your products, and interacting with your social media are yielding data every passing minute. If only you could mine and analyse the mountains of data, you could hit gold.
AI can analyse big data at eye-watering speed to bring numerous compelling benefits to your marketing team. Using various AI tools that we’ll mention in the next section, you can derive the following benefits from artificial intelligence.
Deliver Personalised Customer Experiences
By analysing vast amounts of customer data, AI-powered tools can create detailed customer profiles and identify patterns and preferences. This information allows marketers to tailor their messaging, content, and product recommendations, leading to increased customer engagement and conversions.
Streamline Customer Support
AI chatbots and virtual assistants have made it easy for small businesses to provide instant responses to customer inquiries, offer personalised recommendations, and guide customers through the purchase journey. By automating customer support processes, businesses can improve response times, increase customer satisfaction, and reduce operational costs.
Advanced Data Analysis
Traditionally, analysing marketing data was a time-consuming and resource-intensive task. AI has simplified this process by automating data collection, organisation, and analysis. Machine learning algorithms can uncover meaningful insights from large datasets, enabling marketers to make data-driven decisions and optimise their marketing strategies. AI tools can identify trends, predict customer behaviour, and even suggest new marketing opportunities.
Improve Advertising Campaigns
With programmatic advertising, marketers can automate the entire ad buying process, eliminating the need for manual bidding and targeting. AI algorithms analyse user behaviour, demographics, and preferences in real-time, ensuring that ads are shown to the most relevant audience. This results in higher ad performance, improved ROI, and reduced advertising costs.
Content Creation and Curation
Creating high-quality content that resonates with the target audience is crucial for digital marketing success. AI tools can assist marketers in content creation and curation by generating personalised recommendations, optimising headlines and meta tags, and even creating unique articles and blog posts.
AI Tools for Digital Marketers
If you want to improve your content strategy and optimise your website for search engines, MarketMuse is an AI-driven SEO platform that may help. It analyses vast amounts of data and provides actionable insights to create comprehensive content briefs that align with search intent.
Sentimer is an AI-powered conversion optimization platform that includes a conversion assistant, funner optimizer, and lead qualifier tool. The tool can create hyper-personalised customer journeys using advanced machine learning algorithms, test UX, UI and flows, and grab user attention at the right moment by leveraging behavioural data.
Chatfuel is one of the many AI chatbot builders available out there. It empowers SMEs to create AI-powered chatbots for their websites or messaging platforms. With its user-friendly interface and pre-built templates, Chatfuel allows businesses to automate customer interactions, provide personalised recommendations, and handle frequently asked questions efficiently.
If you need a tool to manage and optimise advertising campaigns across multiple platforms, Albert can help. It is an AI platform that autonomously manages and optimises ad placements, targeting, and bidding in real-time. It continuously analyses data to deliver improved ad performance, higher ROI, and reduced advertising costs.
AI software that ensures consistent brand messaging and assists in content creation and optimization.
An AI-powered social media marketing tool that analyses data and suggests content ideas and posting times.
A customer retention and relationship management platform that leverages AI to personalise marketing campaigns.
As small to medium business owners, embracing AI technology and incorporating it into your marketing efforts will drive superior results and foster long-term success in the ever-evolving digital landscape. Remember that no matter how smart artificial intelligence gets, it will never be a match for natural stupidity. Therefore, make sure you have the requisite skills and expertise before you let bots take over marketing.
If you’re unsure how to tackle the new complexities that come with integrating AI into your business, working with a reputable digital marketing agency will get you on the right track. Contact eMarket Experts today to find out how you can start using AI to turbocharge your digital marketing campaigns.