Launching a new website is in a way similar to nuclear war – you’ll have to think twice before hitting the launch button. Considering the amount of content available online, the importance of SEO on your website rankings cannot be stressed enough.

That’s why we’ve performed an extensive research and highlighted a list of things to consider before launching a new website. Kick-start your new website with these result-driven SEO techniques. Here’s your SEO checklist for launching a new website.

The Importance of SEO Through Statistics

According to Net Marketshare’s research, to rank high in the business world, you’ll have to play by Google’s rules. Due to the fact that Google accounts for more than 79% of search traffic, ranking high on Google is a must.

There’s no shortcut to getting better ratings on the largest search engine but following SEO principles definitely helps. In fact, according to a prominent SEO study, 82% of marketers report a rise caused by doing proper SEO.

All in all, the highly-ranked websites take care of their SEO tactic and so should you.

SEO-related Tactics When Launching a New Website

There are no written rules about how search engine algorithms work. So, your SEO checklist should be based entirely on what result-driven tactics. Like, what has worked for successful websites and what has failed many websites. Luckily, there is a sea of information available online and some of the SEO tips stand out.

To make it easier, we have shortlisted the three most effective SEO strategies that can never go wrong.

These three strategies are:

  • Google analytics
  • Page optimisation (both on-page and off-page)
  • And choosing proper SEO methods and tools

By checking off these three from your list, you’ll set a good SEO foundation for your new website. Since the main checklist is too broad, we’ll narrow each item down and discuss every aspect in-detail, according to their importance. Let’s dig in.

#1 Hire Google as an Assistant

Before you go head-first into the market, you should probably analyse, brainstorm, and acquire an appropriate mindset. During and even after those processes, you won’t have a better advisor than the one who sets the rules.

Google offers a plethora of tools and interestingly enough, they’re completely free. Even though you’ll find use in all of Google’s SEO tools, we want to point out to three of them:

  • Google Analytics – a freemium service for tracking and reporting website traffic.
  • Google Adwords Keyword Planner – a free tool which will enable you to reach desired clients by choosing proper keywords.
  • Google Search Console – also known as the Google webmasters tool, this freemium service will help you monitor and maintain your website’s presence in Google Search results.

Bear in mind that these three are our recommendations but you shouldn’t neglect the rest of them.

#2 Perform On-Page and Off-Page Optimisation

On and off-page optimisation is the most important thing you should take into consideration when launching a new website.

Most important categories for SEO optimisation are link building, keyword research/strategy, and ultimately content optimisation.

  • Keyword Strategy

Keywords are the foundation of SEO but there are too many aspects to keep track of. You’ll need to take care of everything, – from finding proper keywords to strategic placement and determining the keywords volume. Google Adwords or paid software can provide significant help in gathering ideas.

Ultimately, once your website’s live, you can use a web audit tool to check how did your strategy turn out.

  • Optimised Content

Finally, it’s not all about technical stuff. In fact, content optimisation plays almost an equal role as SEO when you need to skyrocket your website into the search engine orbit.

In terms of content optimisation, there are multiple things to do. First of all, you’ll need to create high-quality, visually attractive content. Next, make sure it has a high readability score (check with Yoast or other readability tests online). Finally, since many users will be accessing the website from a device other than a PC or a Mac, make sure your website is mobile friendly.

Conveniently enough, you can use Google’s mobile-friendly test.

Pro Tip: Optimise images (add an ALT tag), add other tags, and set both the meta title/description and the slug.

  • Link Building

As confirmed by Google, links are quite a relevant factor for ranking your website. This off-page SEO technique shows search engines that other users value the content on your website.

Furthermore, programs such as SEMRush or Moz Pro can offer assistance in finding quality backlinks since the process is quite complicated. These tools, as well as other ones such as Ahrefs, can be used to analyze your main competitor’s backlinks and see how can you kickstart your new website with proper link building.

#3 Choose Proper Methods and Tools

Abraham Lincoln’s famous quote states that if someone was to give him six hours to chop down a tree, he would spend the first four preparing and sharpening his axe”.

Likewise, all your efforts can be futile if you don’t have the right tools and proper methodology. Besides the free tools offered by Google, there’s a number of paid programs which will help you build your SEO strategy.

Here are some features you should consider when choosing the best SEO software:

  • Keyword Research and Analysis
    It’s not rocket science to know that keywords are probably the most important SEO aspect. Consequently, SEO tools without speedy and accurate rank tracking options shouldn’t be even taken into consideration.
  • Rank Tracking
    Of course, Google Analytics can be used for basic monitoring and reports but for in-depth analysis, the safest option is to purchase a high-quality SEO software program.
  • Website Audit
    This feature enables you to view all possible SEO and technical issues with your website. Site audit tools will give you an overview of all factors that influence your website visibility.
  • Crawl Errors
    You need to check your website for any kind of errors that prevent Googlebot from crawling your site. The errors can be. Site errors or URL errors. The Crawl Error Report will show you if your site has a high error rate or a low error rate.
  • Competitors Ranking
    Basic features of any SEO tool usually contain competitors ranking and methods. When you’re launching a new website, it’s really helpful to have a popular website to compare with. Eventually, you may learn a new way to develop your SEO strategy.
  • Competitor Backlinks
    Identify the sources of your competitor backlinks and then replicate them. You can use a tool like MOZ or Ahrefs to find the competitor backlinks. Compile them in a database and then sort the backlinks by page authority. It will help you in the targeting activities.

Final Thoughts

That’s all you need to do when launching a new website. Although this seems like a lot of work when it comes to SEO, it is definitely worth the investment.

If you can spare some time from your business routine, you can explore these SEO strategies further and implement or you can reach out to us and we will help you launch your new website with the best SEO optimisation.

You can get in touch with us through a simple contact form or call us at 1300 339 170.

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