Baasar Stones

Baasar Stones

Baasar Stones is a supplier of natural stones in Melbourne. They specialise in marble kitchen benchtops and granite slabs. They lost all their search rankings due to a Google penalty which was a blunder of their previous SEO agency. We not only recovered their website from Google penalty but also managed to rank them again on Google with a 4500% increase in organic traffic.


Baasar Stones was doing well online, but after the Google penalty, they just couldn’t recover. They had a very bitter experience with their previous SEO agency who got their website penalised from Google by using black hat SEO techniques.

They lost all their search rankings, traffic, and even online visibility. We first focused on recovering their website from that negative impact and we then began our white-hat SEO campaign.

We set ourselves on a task to help Baasar Stones reach out to more people and potential customers. We set up a powerful SEO campaign for their website which targeted people looking for kitchen benchtops, granite slabs, marble stones etc.

Within the first 90 days, we managed to get them on the first page of Google for all their major keywords. So much so that, their traffic grew by more than 4500% and unique website visitors by more than 84%.

Solution: What We Did?

We first reported all low-quality and spam backlinks pointing towards their website, created by their previous amateur SEO agency. We also identified the chokepoints for their website and the reasons why Google penalised them. We cleaned up all spam links, duplicate sites, plagiarised content which was impacting Baasar Stones. Once their website was recovered, we conducted a thorough SEO audit and competitor analysis. We optimised their website with well-researched keywords that attract customers with buying intent. We only used clean and white-hat SEO techniques, so their rankings are never impacted again. We implemented the best on-page and off-page strategies to attract more potential customers.

Baasar Stones


Google Penalty Recovery; First Page Rankings Within 90 Days; 4500% Increase In Organic Traffic

  1. Baasar Stones saw a huge spike in their organic traffic with more than 4500% growth.
  2. Their website was fully recovered from Google penalty and never penalised again due to our white-hat SEO practices.
  3. They started ranking on the first page for their most competitive keywords- that too within 90 days.
  4. The saw a tremendous increase in brand awareness and recall value for their business name.
Baasar Stones
Baasar Stones



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